Challenge/Brief
- Very open-ended brief to review all Marketing Operations and identify areas that could be optimised/enhanced to leverage greater candidate recruitment and conversion.
Approach
- Undertook a full scale marketing operations audit in partnership with Moreno Marketing, interviewing key stakeholders (including the founders) to identify areas that we could provide actionable support. Areas covered:
- Quality and use of data
- SEO
- Performance marketing
- Branding
- Website design
Outcome
- Cleaned and segmented their data.
- Optimised the best channels of social media and communications.
- Kicked off a website rebuild.
