Challenge/Brief
- Appointed to head up the insight and analytical function to provide actionable data solutions across European client base.
Approach
- Undertook an audit of the existing team and shaped it to become one that delivers insight rather than purely information.
- Worked with the most senior internal stakeholders to develop analytical tools to inform Inspired’s future game and menu strategies.
Outcome
- Culled regular reports by 50% to free up team capactity to deliver insightful pieces of work.
- Implemented a customer satisfation survey to measure our team performance with key stakeholders. We achieved an average score of 2.4/3.
- Example tools created:
- Game lifecycle dashboard showing how well games perform from launch.
- Menu study to determine impact on revenue through game placement.
- Testing frameworks for optimising performance.
£1.5m incremental revenue was generated for optimising margin for one client. - Fraud monitoring saving over £6m in one year.
