Challenge/Brief
- To understand the value of in-store experiences on driving retail performance.
Approach
- Developed a cause and effect framework incorporating out-of-store and in-store metrics from which a marketing mix model was developed.
Outcome
- An experience score representing retail performance (by store).
- An interactive dashboard illustrating which factors drive the greatest experience performance uplifts.
- An actionable task list was created for each store informing managers how to improve their in-store customer experience.
