Challenge/Brief
- Provision of data analytical support to drive relevant marketing activity.
Approach
- Provided actionable insight that was used to shape Unbiased’s strategic marketing programmes.
Outcome
- Developed Financial Advisor and Mortgage Advisor segmentations to inform development and retention programmes.
- Built expected enquiry engagement model that predicts the re-engagement cycle for repeat customers in 87% cases.
- Developed report for illustrating lifetime value, churn and resubscribe behaviours.
